3A Brands begins a new phase of European growth with the creation of 3A Europe GmbH and its expansion into Switzerland. From Fall 2026, the new company will manage the exclusive distribution of the Nike, Nike ACG, Jordan, Hurley and Converse kids lines on the Swiss market, with Reinhold Hugo appointed as Sales Country Lead. […]
3A launches “Market Snapshot”, an information project dedicated to the dynamics of the sportswear and fashion market in Italy. Sportswear kidswear, the map of Italian retail: five regions account for over 60% of the market.The first Market Snapshot analyses the geography of the sportswear kidswear market in Italy: the North confirms its position as the […]
The new 3abrands.com is live: a new space to discover the world of 3A from every angle. Refreshed design and content to tell the 3A story in a fuller, clearer and more immediate way. An update designed to deliver an even more modern and intuitive browsing experience, and to better represent our identity, our evolution […]
We Are 3A To evolve means knowing who we are, what drives us and what value we want to create. In a market that never stops changing, we chose to set out clearly the principles behind our journey. That is why we wrote our company Manifesto: to express what we believe in and the direction […]
After the brand’s arrival on the island with the Vittoria store, Just Play continues its expansion with the opening of a new store in Messina, further strengthening its presence in Sicily. The new store follows the brand’s new format: a dynamic, immersive and contemporary space designed to bring new generations closer to streetwear culture through […]
On 7 May, at the Spring-Summer 27 Go To Market held at the Clarks headquarters in Street, 3A was named Best Distributor for the Autumn-Winter 2026 season, with net sales up 51% on the previous season and a 61% year-on-year increase in pairs sold. We are delighted to receive this award, which confirms the quality […]
Clarks Originals took part in Milan Design Week with a project developed together with 3A and dedicated to Wallabee™ Day, in the form of a temporary store open from 22 to 26 April at via dei Mercanti 8, close to the Duomo in Milan. The space, entirely dedicated to the Wallabee™ — the brand’s iconic […]
A new addition to the 3A portfolio: the kids line of the crocodile brand debuts with the Fall/Winter 2025 collection From the Fall/Winter 2025 season, 3A takes on the exclusive distribution for Italy of Lacoste Kids, strengthening its role as a reference point in fashion distribution for the junior segment. The agreement brings a leading […]
On Friday 10 October, the SHOW Cuccuini flagship turned into a creative stage to celebrate the Chuck Taylor, a symbol of self-expression and freedom, with an event that brought together music, art and live customisation. During the evening, the Piano Nove collective took care of the dj set, while the artists from b/g Tattoo Livorno […]
On 4 December Clarks celebrated its bicentenary in Milan, inside the Candiani Denim Store in Piazza Mentana 3, with an event that brought together press and community and traced the history of the British brand and its most recognisable icons. The same Candiani Denim store hosted the Clarks 200th anniversary pop-up from 2 to 9 […]
On Thursday 13 November, Converse brought the Chuck 70 to the heart of Brescia with a special event hosted by BOYSLOFT, turning the boutique into a meeting point for music, style and urban culture. At the centre of the evening was a live performance by Ethan Lara, a rising name on the contemporary R&B scene, […]
Fabio Antonini, CEO of 3A, collected the “Valore Impresa 2025” award in Verona, an initiative by Corriere della Sera that recognises companies standing out for growth, economic impact and capacity for innovation. The award highlights the development 3A has been driving in recent years, marked by a steady strengthening of its presence in the kidswear […]
Work on the Just Play Campus is progressing steadily and the area inside the 3A HQ is taking its final shape. An ambitious project created to deliver a free space for under-18s, where sport, creativity and community life come together in a green setting. The Campus will cover 7,000 sqm and will include a multi-purpose […]
3A è un’azienda leader in Italia nel settore della distribuzione di abbigliamento, calzature e accessori. Una realtà in costante crescita, grazie ad una strategia integrata fatta di conoscenza capillare del mercato retail, innovazione continua, visione di lungo periodo e capacità di instaurare un dialogo continuativo con i Partners.