Built on 3A’s experience as Italy’s exclusive distributor of Nike, Jordan and Converse kids lines, Just Play is the retail brand specialising in streetwear apparel and footwear for young people aged 0 to 16, featuring iconic names like Nike, Jordan, Converse, adidas, New Balance, The North Face and many more.

A physical and digital space that goes beyond shopping: a reference point for young streetwear and street-culture fans, where brands meet the community through events and workshops built for the next generation.

Just Play has more than 30 stores across Italy — including Milan, Bologna, Turin, Rome, Naples, Verona and Bergamo — plus Greece and Germany, and online at justplay.store

Sport, play and fun come to life at the Just Play Campus — a free space for under-18s, schools and the local community to play, meet and experience sport every day. With the JP Campus, 3A expands the Just Play project beyond retail stores, creating a place where the community can grow together.

The Just Play Campus is just minutes from Lake Garda in the province of Verona, next to 3A Brands’ headquarters — a contemporary space with an international outlook and dynamic energy, built for the next generation and designed to give back to the local area. Open to both young people and companies, with certified sports facilities, training programmes and dedicated spaces for corporate activities.

JP Campus runs free workshops for children and teens, grouped by age to ensure the right experience at every stage of growth. JP Lab sessions — held both at the Campus and at selected partner locations — feature interactive activities inspired by street culture and sport, where participants get to try new experiences and express their creativity in a dynamic setting that blends learning, experimentation, play and community.