3A is a leading Italian company specialising in the distribution of apparel, footwear and accessories. We are a constantly growing business built on an integrated strategy combining in-depth knowledge of the retail market, continuous innovation, long-term vision and ongoing dialogue with our partners. Our true added value lies in our distinctive ability to manage global brands as if they were our own and guide customers towards the right choices at the point of purchase. Shared vision and alignment with brand values are essential assets for adapting and growing in a constantly changing and evolving industry.

Founded by the Antonini brothers, the company was established in 1983 with a retail background. The story began with 10 stores, followed by 3A’s first Nike reseller agreement, which later led to 3A becoming an official distributor. This allowed the company to develop Nike Inc.’s philosophy in Italy, adding exclusive responsibility for the Nike Swim line. In 2017, 3A acquired distribution for the Haddad Group, covering Nike apparel for ages 0–7 and Jordan, Hurley and Converse for ages 0–16, as well as Converse hosiery collections with Delta Galil. 3A subsequently signed an agreement with PVH for Tommy Hilfiger and Calvin Klein underwear, beachwear and accessories, as well as Nike underwear. In 2022, 3A became the Italian distributor for Crep Protect. In 2023, 3A entered the German and French markets with Michael Kors men’s lines and acquired Italian distribution for Hurley and Ben Sherman. From 2025, the portfolio also includes Converse footwear and the Clarks, BAPE, Lacoste Kids and Nike ACG Kids brands.

Behind every service and every success is the energy of the 3A team. We were born from a passion for sport and have grown by nurturing talent. Our team is an ecosystem of experts who speak the language of leading global brands — from Nike and Converse to Tommy Hilfiger and Calvin Klein — turning global strategies into local realities.

3A also created and launched Just Play, an innovative sportswear, sneaker and streetwear concept store dedicated to children and teenagers aged 0–16, offering brands such as Nike, Jordan, Adidas and Converse. Just Play is designed as a constantly evolving space that gives younger consumers a unique shopping experience, combining the physical and digital worlds to offer maximum flexibility and freedom of choice. Just Play has more than 30 stores across Italy, including Milan, Bologna, Turin, Rome, Naples, Verona and Bergamo, as well as locations in Greece and Germany, supported by the justplay.store e-commerce platform.

Sport, play and fun come to life at Just Play Campus. It is a free space for under-18s, schools and the local community, where people can play, meet and experience sport every day. With JP Campus, 3A is expanding the Just Play project beyond its stores, creating a place where the community can grow together. Located just a few minutes from Lake Garda, next to the 3A Brands headquarters, the Campus is a contemporary space with an international outlook and dynamic energy, designed for younger generations and to create value for the local community. It is open to young people and businesses, with certified sports facilities, training programmes and dedicated areas for corporate activities.