3A manages logistics as one integrated, international service, following the product from the origin warehouse all the way to the point of sale: worldwide EXW pickups, third-party logistics (3PL), dropshipping, tailor-made customisation and full returns management.
A dedicated, multilingual team gives customers fast, effective support across multiple channels, from product information to order tracking.
A specialised in-house sales team and a national field force of over 50 people, serving more than 3,000 clients, connect our brands to every corner of the market — supporting clients from sell-in through data analysis to the ideal product assortment.
An advanced IT infrastructure connects systems, logistics and data across the entire supply chain: integration services, a B2B platform with built-in Business Intelligence, warehouse management through a dedicated WMS, and a B2C e-commerce platform for Just Play customers.
3A supports its partners with tailor-made marketing services and dedicated contacts: strategy, in-store and digital brand visibility, in-store events and trade fairs, PR, influencer marketing and special projects.
3A supports clients with a transparent approach to the financial relationship: a clear view of outstanding balances, tailored payment terms, regular account statements and flexible administrative support.
3A is a leading company in Italy in the distribution of clothing, footwear and accessories — a business in constant growth, built on in-depth knowledge of the retail market, continuous innovation, a long-term vision and an ongoing dialogue with our partners. Our real added value is the way we care for global brands as if they were our own, guiding customers toward the right choice at the point of purchase. Shared vision and consistency with brand values are essential to adapt and grow in a market that never stops changing.x
Founded by the Antonini brothers, the company was born in 1983 with a retail spirit. The story began with 10 stores, followed by 3A’s first Nike reseller agreement — Nike then chose 3A as its official distributor. This allowed the company to bring Nike Inc.’s philosophy to Italy, later adding the exclusive distribution of the Nike Swim line. In 2017, 3A took over distribution from the Haddad Group, a US multinational, for Nike apparel aged 0–7 and Jordan, Hurley and Converse apparel aged 0–16, along with Converse hosiery collections with the Delta Galil group. 3A then signed an agreement with PVH for Tommy Hilfiger, Calvin Klein and Nike underwear, beachwear and accessories. In 2022, 3A became the Italian distributor of Crep Protect, a must-have brand in sneaker care. In 2023, 3A entered the German and French markets distributing Michael Kors menswear, and that same year took on distribution of Hurley and Ben Sherman in Italy. Since 2025, 3A has also distributed Converse footwear and the brands Clarks, Bape, Lacoste Kids and Nike ACG Kids.
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3A Brands begins a new phase of European growth with the creation of 3A Europe GmbH and its expansion into Switzerland. From Fall 2026, the new company will manage the exclusive distribution of the Nike, Nike ACG, Jordan, Hurley and Converse kids lines on the Swiss market, with Reinhold Hugo appointed as Sales Country Lead. […]
3A launches “Market Snapshot”, an information project dedicated to the dynamics of the sportswear and fashion market in Italy. Sportswear kidswear, the map of Italian retail: five regions account for over 60% of the market.The first Market Snapshot analyses the geography of the sportswear kidswear market in Italy: the North confirms its position as the […]
We Are 3A To evolve means knowing who we are, what drives us and what value we want to create. In a market that never stops changing, we chose to set out clearly the principles behind our journey. That is why we wrote our company Manifesto: to express what we believe in and the direction […]
Clarks Originals took part in Milan Design Week with a project developed together with 3A and dedicated to Wallabee™ Day, in the form of a temporary store open from 22 to 26 April at via dei Mercanti 8, close to the Duomo in Milan. The space, entirely dedicated to the Wallabee™ — the brand’s iconic […]
Sabato 13 settembre il Centro Commerciale Adigeo accoglierà l’evento di restyling dello store Just Play di Verona, il primo a essere completamente rinnovato secondo il nuovo concept Playground, destinato a trasformare progressivamente tutti i punti vendita dell’insegna. Il restyling segna l’inizio di una nuova fase per Just Play: un’evoluzione che mette lo store al centro […]
A new addition to the 3A portfolio: the kids line of the crocodile brand debuts with the Fall/Winter 2025 collection From the Fall/Winter 2025 season, 3A takes on the exclusive distribution for Italy of Lacoste Kids, strengthening its role as a reference point in fashion distribution for the junior segment. The agreement brings a leading […]
On 4 December Clarks celebrated its bicentenary in Milan, inside the Candiani Denim Store in Piazza Mentana 3, with an event that brought together press and community and traced the history of the British brand and its most recognisable icons. The same Candiani Denim store hosted the Clarks 200th anniversary pop-up from 2 to 9 […]
On Thursday 13 November, Converse brought the Chuck 70 to the heart of Brescia with a special event hosted by BOYSLOFT, turning the boutique into a meeting point for music, style and urban culture. At the centre of the evening was a live performance by Ethan Lara, a rising name on the contemporary R&B scene, […]
BAPE® opens a new chapter in its presence in Italy, choosing 3A as its partner for wholesale distribution across the country. The first launch took place on 12 June at Maison Operative in Bari, an independent boutique that has become a reference point for the streetwear scene in Southern Italy. A debut that confirms the […]
3A Brands took part in the ninth edition of Toys & Baby Milano (10–11 May, Allianz MiCo), the leading B2B event in Italy for the early childhood, toy and stationery sectors. The edition closed with 5,230 international buyers (+4% on 2025), 280 exhibitors — 25% of them from outside Italy — and 16,500 sqm of […]
Clarks Originals took part in Milan Design Week with a project developed together with 3A and dedicated to Wallabee™ Day, in the form of a temporary store open from 22 to 26 April at via dei Mercanti 8, close to the Duomo in Milan. The space, entirely dedicated to the Wallabee™ — the brand’s iconic […]
Just Play continua a crescere in Italia con due nuove aperture: Ladispoli (RM) e Vittoria (RG) Dopo le recenti inaugurazioni in Italia e in Europa, Just Play prosegue il proprio percorso di espansione con l’apertura di due nuovi store a Ladispoli (RM) e Vittoria (RG), rafforzando ulteriormente la presenza del brand sul territorio con un […]
On Friday 10 October, the SHOW Cuccuini flagship turned into a creative stage to celebrate the Chuck Taylor, a symbol of self-expression and freedom, with an event that brought together music, art and live customisation. During the evening, the Piano Nove collective took care of the dj set, while the artists from b/g Tattoo Livorno […]
3A annuncia una nuova partnership strategica: A BATHING APE® ha scelto 3A come partner per la distribuzione in Italia a partire dal 2026. Il brand giapponese, simbolo di creatività e di
On 4 December Clarks celebrated its bicentenary in Milan, inside the Candiani Denim Store in Piazza Mentana 3, with an event that brought together press and community and traced the history of the British brand and its most recognisable icons. The same Candiani Denim store hosted the Clarks 200th anniversary pop-up from 2 to 9 […]
3A annuncia una nuova partnership strategica: A BATHING APE® ha scelto 3A come partner per la distribuzione in Italia a partire dal 2026. Il brand giapponese, simbolo di creatività e di
On Tuesday 1 July, Federica Pellegrini was a guest at the 3A HQ for a day dedicated to the press. During the visit she gave a series of interviews to leading national titles — including NSS G Club, GQ, La Gazzetta dello Sport, Pambianconews and Rivista Undici. The conversation focused on her sporting career, her […]
3A inaugura 3A Outlet, un nuovo spazio retail all’interno del suo Headquarter Sono ufficialmente aperte le porte del nuovo 3A Outlet: oltre 380 mq dedicati a una selezione dei brand più iconici distribuiti dal nostro gruppo. All’interno dello store, un’ampia proposta di abbigliamento, calzature e accessori per adulti e bambini firmati da marchi di riferimento […]