A new addition to the 3A portfolio: the kids line of the crocodile brand debuts with the Fall/Winter 2025 collection
From the Fall/Winter 2025 season, 3A takes on the exclusive distribution for Italy of Lacoste Kids, strengthening its role as a reference point in fashion distribution for the junior segment. The agreement brings a leading brand into the 3A portfolio, with the aim of expanding its kidswear offer in step with how the market is evolving and with the needs of a new generation of consumers. The Lacoste Kids collection is built around two main lines:

Sportswear – The lifestyle side of the French maison: polo shirts, t-shirts, sweatshirts and trousers with the clean design that defines the Lacoste DNA.
Sport – The activewear line: technical, contemporary pieces designed for maximum freedom of movement.

The arrival of Lacoste Kids is a key step in 3A’s growth, consolidating its position as a strategic partner for fashion retail.