Clarks Originals took part in Milan Design Week with a project developed together with 3A and dedicated to Wallabee™ Day, in the form of a temporary store open from 22 to 26 April at via dei Mercanti 8, close to the Duomo in Milan.

The space, entirely dedicated to the Wallabee™ — the brand’s iconic model — and tied to Wallabee™ Day on 26 April, opened to the public for the full run of the initiative, with a selection of the most iconic Wallabee models and the launch of the Wallabee™ 2604 capsule designed to celebrate Wallabee Day.

The week opened on Wednesday 22 April with an evening event for the Clarks community at Pizza Stella, complete with a special edition pizza created for the occasion.

At the centre of the activation were the workshops run in collaboration with the brand LC23, which opened on Thursday 23 April with an experience for media & friends and an exclusive dinner inside the store with Mannicucina. Over the following days the workshops opened to the public, giving visitors the chance to customise their own Wallabee™ with laces, fobs and exclusive details developed specially for the event. A project that brought together product, creativity and hands-on participation, strengthening the bond between the brand and its community.

The activation is part of the wider positioning of the Wallabee™ as a cross-cultural icon, in line with the “Worn by the World” campaign, reinforcing the model’s relevance within contemporary cultural contexts.