3A Brands begins a new phase of European growth with the creation of 3A Europe GmbH and its expansion into Switzerland. From Fall 2026, the new company will manage the exclusive distribution of the Nike, Nike ACG, Jordan, Hurley and Converse kids lines on the Swiss market, with Reinhold Hugo appointed as Sales Country Lead.

From the Fall 2026 season, the company will manage the exclusive distribution for the Swiss market of the kids lines of Nike (0–7 years), Nike ACG, Jordan, Hurley and Converse (0–16 years), under licence from the Haddad group, along with the Converse footwear lines for the Kids Specialty channel.

With this strategic agreement, 3A Brands strengthens its role as a European partner in managing and developing global brands in the kids sportswear and lifestyle segment. The company will be responsible for distribution, commercial development and retail partner support across Switzerland.

To support this growth and build on relationships with the local market, Reinhold Hugo has joined 3A Brands as Sales Country Lead, with responsibility for driving commercial development and coordinating activities with Swiss retailers.

A professional with extensive experience in the sports industry and in sales, Hugo has held leadership roles at international companies and brands including Nike, Craft, Salewa and Dynafit, building cross-functional expertise in commercial management and marketing.
“Reinhold Hugo joining the team is an important step in supporting our growth in Switzerland and in delivering a service that is even closer to local retail partners,” says 3A Brands management. “Launching the distribution of the Nike, Nike ACG, Jordan, Hurley and Converse kids lines marks a new phase in the company’s international development.”

With this expansion and appointment, 3A Brands aims to build its presence in the Swiss market and to establish long-term partnerships with specialist retail, offering a portfolio of iconic brands and dedicated commercial support of the highest quality and experience.