After the brand’s arrival on the island with the Vittoria store, Just Play continues its expansion with the opening of a new store in Messina, further strengthening its presence in Sicily.

The new store follows the brand’s new format: a dynamic, immersive and contemporary space designed to bring new generations closer to streetwear culture through a retail experience in line with the brand’s identity and with the evolution of the under-18 streetwear segment.
With over 30 stores across Italy and Europe, Just Play continues to build its network, creating a local point of contact between new generations and the most iconic brands: Nike, Jordan, Converse, Lacoste, Adidas, The North Face, New Balance, Dickies, Vans and many more.