On Friday 10 October, the SHOW Cuccuini flagship turned into a creative stage to celebrate the Chuck Taylor, a symbol of self-expression and freedom, with an event that brought together music, art and live customisation.

During the evening, the Piano Nove collective took care of the dj set, while the artists from b/g Tattoo Livorno performed live and created exclusive customisations of the Chuck, inspired by the global LOVE, CHUCK campaign. A one-off occasion, born from the collaboration between Converse and 3A, designed to celebrate the local community and the connection between fashion and urban culture, turning the store into a hub of shared creativity. The Livorno event is the first of two dates bringing the energy of Converse culture to key stores across the country: the second will be hosted by Boysloft in Brescia on 13 November.

This initiative reflects 3A’s vision of being a strategic partner beyond distribution, developing projects that create value for brands, retailers and local communities through authentic experiences with real cultural impact.