3A announces a new strategic partnership: A BATHING APE® has chosen 3A as its distribution partner in Italy from 2026.
The Japanese brand, a symbol of creativity and uncompromising self-expression, is investing in the Italian market with a focused distribution plan aimed at strengthening its position in the street luxury segment.

The new agreement gives 3A the official rights to distribute all product categories and collections – apparel, footwear, accessories and collaborations – through a highly selected network of stores, in line with the brand’s premium positioning.

BAPE® will continue to manage a selection of strategic accounts directly, while national distribution will be handled entirely by 3A.
This partnership further strengthens 3A’s role as a reference point for the international brands that choose Italy to develop high-value distribution strategies, combining culture, heritage and a contemporary vision.