Huggies, the global leader in early childhood care, was founded in 1978 to support parents and babies through their earliest years. In 2024, the brand expanded with the launch of Huggies Apparel, a line of clothing and accessories.

Every product draws on years of experience in parenting, distinguished by gentle, super-soft, stretchy fabrics made from 100% organic cotton designed for babies’ comfort and wellbeing.

3A has been the exclusive distributor of Huggies Apparel and Accessories for Italy since 2024.